The song's lyrics pay tribute to the international soccer tournament's ability to bring people from "every nation" together to celebrate and enjoy "la Vida Buena" (the good life). The video was filmed in Rio de Janeiro and was directed by Kátia Lund and Lívia Gama of Bossa Nova Films.
"I had a lot of fun flying to and shooting in Brazil," Martin said. "It's an incredible feeling to have had the opportunity to participate in a global initiative like Super Song. I'm very excited to finally be able to sing "Vida" and share this special song with the world."
"The lyrics and the emotion that are reflected in the video for "Vida" inspire a celebration of life, in a way that is pure and simple: the sun, coming together and the energy," Lund said. "It's about a life where differences are celebrated and appreciated easily and with happiness. That's why Ricky wanted a singular video, one totally different from what he has done in the past: without choreography, big sets or directed scenes. He just wanted it to be natural."
Martin may have recorded the song but it was fellow compatriot Elijah King who first brought the song to life. The Puerto Rican songwriter was announced as the winner of the SuperSong competition in early February.
"Vida" is the second track off the Official World Cup album to be released. Earlier this month, Pitbull was debut the “Official Song” of the World Cup, “We are One (Ola Ola).” The Cuban artist wrote the song and recorded it with the help of J.Lo and Brazilian singer Claudia Leitte.
Check out "Vida" and take a listen to Pitbull's "We Are One". "I'm honored to join Jennifer Lopez and Claudia Leitte at the FIFA World Cup to bring the world together," Pitbull said during the January announcement. "I truly believe that this great game and the power of music will help unify us, because we are best when we are one."