Farmers Insurance to showcase children ID Program at the ¡Hola! Arkansas Health & Safety Fair

LITTLE ROCK, AR – Farmer’s Customer Care Vehicle will be on display at the College Station Clinic on Saturday, May 3, when Farmers Insurance Group will participate at the ¡Hola! Arkansas Health & Safety Fair located at the College Station Clinic & City Center, showcasing Farmers’ digital child identification program called Managing Information on Lost Kids (m.i.l.k.).


On Saturday, May 3 from 10:00 am till 3:00 pm, Farmers agents will participate in the health and safety fair with his first-of-its-kind, specially outfitted Customer Care Vehicle. “We are very excited to bring Arkansas parents the opportunity to stop by and receive the m.i.l.k. digital identification kits for children, free of charge. The ¡Hola! Arkansas Health & Safety Fair will be at the College Station Clinic and City Center near the Little Rock Airport,” said Maura Lozano-Yancy, president of ¡Hola! Arkansas.


The program is aimed at aiding in the recovery of lost children. In the event of an emergency, the m.i.l.k. Digital ID can immediately be forwarded to local authorities and the National Center for Missing and Exploited Children. The m.i.l.k. Digital ID has been referred to as the first step in the national Amber Alert plan.


“The m.i.l.k. program is a value service to our community because it allows parents to protect their children,” said Charlie Snyder, CGR of Farmers Insurance Arkansas State Office. “Farmers Insurance provides these m.i.l.k. kits free of charge. All a parent has to do is come to the Customer Care Vehicle at the ¡Hola! Arkansas Health & Safety Fair and pick up a kit. The Customer Care Vehicle is hard to miss. It ’s a 36-foot reminder of Farmers Insurance commitment to keeping the kids in this community safe,” explained Snyder.


Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers is the nation’s third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households.


For more information about Farmers, visit the Web site at http://www.farmers.com.



¡Hola! Arkansas Staff Writers

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