February 2, 2018

American Honda Reports January Sales Results


TORRANCE, Calif., Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ -- American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017.  Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.

January 2018 sales of the Honda Pilot gained 61.8 percent as the brand's flagship SUV posted it's 5th straight month of sales increases.

Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.

  • Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
  • HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment's hottest selling vehicles.
  • Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.

"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

Acura
After a strong December ? its best month of 2017 ? Acura Division sales were relatively flat in January.  However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month. 

  • Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
  • With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.

"Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales. "We're looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura's strongest markets." 


American Honda Vehicle Sales for January 2018




Month-to-Date

Year-to-Date




January
2018

January
2017

DSR** %
Change

MoM %
Change

January
2018

January
2017

DSR** %
Change

YoY %
Change



American Honda Total

104,542

106,380

-5.7%

-1.7%

104,542

106,380

-5.7%

-1.7%



Total Car Sales

48,203

48,567

-4.7%

-0.7%

48,203

48,567

-4.7%

-0.7%



Total Truck Sales

56,339

57,813

-6.4%

-2.5%

56,339

57,813

-6.4%

-2.5%



Honda Total Car Sales

45,224

45,841

-5.3%

-1.3%

45,224

45,841

-5.3%

-1.3%



Honda Total Truck Sales

50,410

51,337

-5.7%

-1.8%

50,410

51,337

-5.7%

-1.8%



AcuraTotal Car Sales

2,979

2,726

4.9%

9.3%

2,979

2,726

4.9%

9.3%



Acura Total Truck Sales

5,929

6,476

-12.1%

-8.4%

5,929

6,476

-12.1%

-8.4%



Total Domestic Car Sales

42,467

39,355

3.6%

7.9%

42,467

39,355

3.6%

7.9%



Honda Division

39,622

36,709

3.6%

7.9%

39,622

36,709

3.6%

7.9%



Acura Division

2,845

2,646

3.2%

7.5%

2,845

2,646

3.2%

7.5%



Total Domestic Truck Sales

56,339

57,813

-6.4%

-2.5%

56,339

57,813

-6.4%

-2.5%



Honda Division

50,410

51,337

-5.7%

-1.8%

50,410

51,337

-5.7%

-1.8%



Acura Division

5,929

6,476

-12.1%

-8.4%

5,929

6,476

-12.1%

-8.4%



Total Import Car Sales

5,736

9,212

-40.2%

-37.7%

5,736

9,212

-40.2%

-37.7%



Honda Division

5,602

9,132

-41.1%

-38.7%

5,602

9,132

-41.1%

-38.7%



Acura Division

134

80

60.8%

67.5%

134

80

60.8%

67.5%



Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%



Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%



Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   MODEL BREAKOUT BY DIVISION



Honda Division Total

95,634

97,178

-5.5%

-1.6%

95,634

97,178

-5.5%

-1.6%




* ACCORD

17,677

19,536

-13.1%

-9.5%

17,677

19,536

-13.1%

-9.5%




* CIVIC

23,749

23,095

-1.3%

2.8%

23,749

23,095

-1.3%

2.8%




  CLARITY

853

42

1,849.7%

1,931.0%

853

42

1,849.7%

1,931.0%




  CR-Z

8

89

-91.4%

-91.0%

8

89

-91.4%

-91.0%




* FIT

2,937

3,078

-8.4%

-4.6%

2,937

3,078

-8.4%

-4.6%




  INSIGHT

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%




* CR-V

24,326

29,287

-20.3%

-16.9%

24,326

29,287

-20.3%

-16.9%




  HR-V

6,259

5,689

5.6%

10.0%

6,259

5,689

5.6%

10.0%




  ODYSSEY

6,100

6,500

-9.9%

-6.2%

6,100

6,500

-9.9%

-6.2%




  PILOT

11,619

7,180

55.4%

61.8%

11,619

7,180

55.4%

61.8%




  RIDGELINE

2,106

2,681

-24.6%

-21.4%

2,106

2,681

-24.6%

-21.4%




Acura Division Total

8,908

9,202

-7.1%

-3.2%

8,908

9,202

-7.1%

-3.2%




  ILX

656

693

-9.1%

-5.3%

656

693

-9.1%

-5.3%




  NSX

34

50

-34.7%

-32.0%

34

50

-34.7%

-32.0%




  RLX / RL

134

80

60.8%

67.5%

134

80

60.8%

67.5%




  TLX

2,155

1,903

8.7%

13.2%

2,155

1,903

8.7%

13.2%




  MDX

2,968

3,274

-13.0%

-9.3%

2,968

3,274

-13.0%

-9.3%




  RDX

2,961

3,202

-11.2%

-7.5%

2,961

3,202

-11.2%

-7.5%




Selling Days

25

24



25

24










*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

 

Honda Logo.

Photo - https://mma.prnewswire.com/media/636773/Honda Pilot.jpg 
Logo - https://mma.prnewswire.com/media/95602/honda logo.jpg

SOURCE American Honda Motor Co., Inc.

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