December 14, 2017
Entrepreneur Alberto Marzan Positions OTT Play
AfroLife will offer a media destination for consumers of color blending classic, popular, emerging and independent content in early 2018. With the recent success of television shows and movies featuring people color like Hidden Figures, market research showing the strong surge in multicultural consumption of streaming content and the lack of content options specific to this population, the AfroLife platform will include a premium multicultural experience projected to attract strong consumer adoption.
"If you take a holistic view on the OTT space you can see the fragmentation and lack of structure that linear and other verticals in the media space enjoy, we see this and the lack of representation of our community as an opportunity to gain quick traction and create something sustainable. I'm laser focused on building a global corporation not playing entrepreneur; it's been an interesting journey which I am built for and the company has learned how to be more and more resilient throughout this journey which in hindsight I am forever grateful for. We've managed to not only attract strategic relationships with the likes of Google and studios of all sizes but we're also in the conversation as innovators in the ever changing OTT space," says Marzan.
"Entrepreneurship at any level poses a number of challenges and it has a way of weeding out those who are not equipped and prepared. In my experience with Alberto, I have seen him navigate this journey while avoiding crippling landmines. I cannot be more enthusiastic about his launch of AfroLife. The industry, our community and the world needs what AfroLife has to offer," says Dr. David Porter, Executive Director of Walter Kaitz Foundation, Advisory Board Member at Press Media Group and AfroLife.
About Alberto Marzan