June 19, 2017
Makita Website Now Offers Easy Transition To Spanish Language Content
Industry-Leading Engagement of Hispanic Contractors
"Makita is focused on professional trades, and we reach contractors where they work, where they learn and where they play," said Raquel Portillo, senior marketing specialist, emerging markets, Makita U.S.A. "For the growing number of Hispanic contractors, we reach them where they work through job site initiatives, and off the job site through leading sponsorships that include the Mexican National Soccer Team and Major League Soccer. The addition of Spanish language web content is a big step in reaching the Spanish-speaking contractor where they learn. The Makita website now looks more like the market we serve, which is increasingly diverse and demanding of more rich content to make the right purchase decision."
An Online Tool to Find a Better Solution
"Makita is an engineering company focused on new innovation that helps contractors solve problems and work more efficiently," said Brent Withey, director of brand marketing, Makita U.S.A. "The website allows users to search and navigate through the full range of Makita solutions and technologies while delivering a rich experience on all screens, from desktop to tablet and mobile. Now this online experience is vastly improved for our Spanish-speaking audience."
SOURCE Makita U.S.A.]]>
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