January 19, 2018
Portada Announces Expansion of Its Sports Business Coverage, Focused On Soccer and The Advancement of Latino Leadership In Sport
The editorial coverage will be housed on Portada's digital (www.portada-online.com), event and print properties. SUBSCRIBE here to Portada's daily sports marketing e-letter:
The initiative will also tie closely to Portada's expanded Sports Marketing Board (see below) and Portada's three annual conferences which will include sports content:
Helping lead the curation of content in these two key areas will be longtime sports marketer Joe Favorito. "Our sports content will have a larger team than ever before. I am very excited to announce that longtime sports business professional Joe Favorito is joining Portada to help lead this content charge," says Marcos Baer, president of Portada. "Favorito (@joefav) will be coordinating a team of writers who will be posting and sharing content a minimum of five times a week. The content will include executive profiles, some breaking news, features and best practices in and around soccer marketing and all aspects of engagement by Latinos in and around sports. The added content is already being populated on the site, and is formally launching today, January 10, 2018.
"I am very pleased to be able to help Portada tell the stories in these two key areas of growth, as well as in other places, and to join the Portada board," Favorito said. "There are a tremendous amount of stories out there that need a home, and the editorial team assembled, as well as some other new faces, will help to tell those stories to a wider audience."
EXPANDED SPORTS MARKETING BOARD
Favorito who has has over 32 years of experience in communications, marketing and digital and social content, will chair Portada's expanded Sports Marketing board. The first Sports Marketing Board in-person meeting will take place during Portada Miami (April 18-19, 2018, EAST Miami Hotel).
The group of senior soccer and sports marketing executives that are members of the board include:
John Alvarado, VP Brand Marketing, Crown Imports
"Portada as a media platform is always looking to cover and engage with key growing demos in the marketplace, and in sports there are perhaps no more faster growing areas that we see as underserved as soccer and the business in and around engaging the Latino community," said Marcos Baer, Portada president. "We are very excited to tell more of the stories around these two key areas as well as other niches in sports business, which we know will be very intriguing not just to our current readers, but to a new growing audience looking for more content on our events and digital platforms."
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