January 19, 2018

Portada Announces Expansion of Its Sports Business Coverage, Focused On Soccer and The Advancement of Latino Leadership In Sport


NEW YORK, Jan. 19, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, today announced an expansion of its sports business coverage, targeting two key areas of growth, the business of soccer and all aspects of sports business around the fastest growing demo in North America, Latino consumers.

The editorial coverage will be housed on Portada's digital (www.portada-online.com),  event and print properties.  SUBSCRIBE here to Portada's daily sports marketing e-letter:
https://www.portada-online.com/2017/03/07/sports-marketing-e-letter/

The initiative will also tie closely to Portada's expanded Sports Marketing Board (see below) and Portada's three annual conferences which will include sports content:
- Portada Miami April 18 -19 (https://www.portada-online.com/events/portadalat/),
- Portada Los Angeles May 10
- Portada New York on September 24-25 (https://www.portada-online.com/events/hispanic-conference/)

Helping lead the curation of content in these two key areas will be longtime sports marketer Joe Favorito. "Our sports content will have a larger team than ever before. I am very excited to announce that longtime sports business professional Joe Favorito is joining  Portada to help lead this content charge," says Marcos Baer, president of Portada.  "Favorito (@joefav) will be coordinating a team of writers who will be posting and sharing content  a minimum of five times a week. The content will include executive profiles, some breaking news, features and best practices in and around soccer marketing and all aspects of engagement by Latinos in and around sports. The added content is already being populated on the site, and is formally launching today, January 10, 2018.

"I am very pleased to be able to help Portada tell the stories in these two key areas of growth, as well as in other places, and to join the Portada board," Favorito said. "There are a tremendous amount of stories out there that need a home, and the editorial team assembled, as well as some other new faces, will help to tell those stories to a wider audience."

EXPANDED SPORTS MARKETING BOARD

Favorito  who has has over 32 years of experience in communications, marketing and digital and social content, will chair Portada's expanded  Sports Marketing board. The first Sports Marketing Board in-person meeting will take place during Portada Miami (April 18-19, 2018, EAST Miami Hotel).

The group of senior soccer and sports marketing executives that are members of the board include:

John Alvarado, VP Brand Marketing, Crown Imports
Shawn Bryant,, VP Sports Marketing, Intel
Ward Bullard, Head of Product  and Venues, Verizon
Jorge Inda Meza, Head of Marketing West, Anheuser- Busch
Ed Horne, EVP, IMG
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
Bo Moon, Head of Innovation Strategy and Mobile Innovation, Samsung
Michael Neuman, EVP, Managing Partner, 
Mike Tasevski, Vice President, North America Sponsorships, MasterCard

"Portada as a media platform is always looking to cover and engage with key growing demos in the marketplace, and in sports there are perhaps no more faster growing areas that we see as underserved as soccer and the business in and around engaging the Latino community," said Marcos Baer, Portada president. "We are very excited to tell more of the stories around these two key areas as well as other niches in sports business, which we know will be very intriguing not just to our current readers, but to a new growing audience looking for more content on our events and digital platforms."

About Portada

We are the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.  Portada members receive top business leads through a guaranteed amount of annual meetings with brand marketing executives. In addition, members obtain best-in-class advertising and PR services through Portada media (events, digital-social and print magazine)  with an audited reach of more than 120,000 marketing, tech and media executives.

To find out more about the above cited services, please contact Sales Manager Isabel Ojeda at [email protected]

SOURCE Portada

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