Little Rock, AR
We pride ourselves in being the ultimate source for information and cultural connection for Hispanics and Latinos in Arkansas regardless of their English proficiency,” said Maura Lozano-Yancy, founder of ¡Hola! Arkansas.
“We thank the Arkansas community for allowing us to be part of their lives and we are looking forward to the many years ahead,” she added.
Lozano-Yancy continues, “Our strategy is simple, to deliver a high-quality weekly bilingual newspaper, engage our readers with our multi-media products and provide our advertisers with the strongest possible return on their investment.”
Since October 2000, ¡Hola! Arkansas have been changing the definition of what a newspaper company is. "We are a fully integrated multimedia organization. We connect to Arkansas' Hispanics audiences on multiple platforms such as print, online, mobile, radio, television and over 20 community events," added Lozano-Yancy
As the oldest and only statewide Hispanic-owned media organization in Arkansas, we have a personal stake in the Arkansas' Hispanic Community. As a result, we have become the preeminent and preferred choice for reaching the Hispanic communities in Arkansas.
“Due to its community involvement, pioneer approach and its readership ¡Hola! Arkansas have grown to be a leader in the communities it serves. ¡Hola! Arkansas strives to provide the best coverage weekly of local news in both English and Spanish in print and online,” said Lozano-Yancy. ¡Hola! Arkansas print and website versions offers 100% editorial in both languages, English and Spanish for the last thirteen years.
"¡Hola! Arkansas success is due in great part to our communities, our readers and our clients. The continue support we received give us the opportunity to constantly set the trend as the leading source of bilingual news and information for Spanish speaking readers while reminding a key component to reach all communities,” said Lozano-Yancy. As the publishers of ¡Hola! Arkansas we had been building a common ground for thirteen years and we are very proud of that,” she added.
The estimated Hispanic population of the United States is over 50 million, making people of Hispanic origin the nation’s largest ethnic or race minority. Hispanics constituted over 17 percent of the nation's total population. Arkansas is home one of the fastest-growing Hispanic market in the country.
The buying power of Arkansas’ Hispanics has risen 1,322 percent in the past 20 years, to over $3 billion. “We are different, ¡Hola! Arkansas is an evolving entity, all inclusive,” said Lozano-Yancy.
In addition to offering the Arkansas Hispanic community exceptional products and bilingual multimedia services, ¡Hola! Arkansas participates hosts exclusive signature events like the Cinco de Mayo ¡Hola! Arkansas Health & Safety Fair, ¡Hola! Arkansas Career & Business EXPO, ¡Hola! Arkansas Dia de Los Muertos at Boo at the Zoo, UALR Hispanic Heritage Month, EL GRITO Mexican Independence Fiesta, Walk for Unity and RiverFest.
From health and education advocacy, to cultural events, ¡Hola! Arkansas is continuously finding new ways to serve the Hispanic community. “Key national accounts were secured for both our bilingual print publication and our bilingual website. We have earned the trust of many national regional and state advertisers,” said Michael Yancy, V.P. of Business Development for ¡Hola! Arkansas. “At this time, we are very excited developing our next publications for 2014.
As more and more businesses see the dramatic impact that targeting the booming Hispanic market has on their bottom line, we expect to continue to grow significantly,” said Fabian Orozco, ¡Hola! Arkansas production manager.
¡Hola! Arkansas is the leading publication of ¡Hola! Media Group, a leading Hispanic media and publishing company specialized in bi-cultural, bi-lingual and Spanish communications. ¡Hola! Media Group was created to promote and strengthening collaboration, exchange and understanding among people who were born in the United States and those who have immigrated covering all news in Spanish and English through its operating subsidiaries.
Other ¡Hola! Media Group company’s interests and brands include ¡Hola! Connect.Us (Hola-Connect.Us), ¡Hola! Arkansas™ (Hola-Arkansas.com), Hola! EXPO™, Hola! EXTRA™, CONTIGO™ (Hola-CONTIGO.com), and ¡Hola! USA™(Hola-USA.com) a soon to be launch Internet portal and national publication.