TREV was born in August of 2005 when a group of young people between the ages of 27 and 29 created the non-profit organization. TREV does not have an agenda or political affiliation and only seeks to promote participation and civic consciousness, especially among young people, and to create solutions to the different problems that face Mexico.
"Their will be a concert tour, a short film and poster contest, conferences, and films exhibited to create debate among young people", commented Armando David Ortigosa, President of TREV.
TREV has launched a media campaign covering TV-radio-printed and alternate media utilizing to well known figures in the show business, artists, athletes and leaders of opinion of Mexico as the spokesmen of the campaign. Well known personalities have been recruited like the actors José María Yazpik, Juan Manuel Bernal, Patrician Llaca, Cecilia Suarez and Raúl Méndez; and singers such as Julieta Venegas, Ely Guerra, Alejandra Guzmán, Moderatto, Pantheon Rococó, Abulon (Victims of Dr. Brain), Natalia and the Forquetina, Phobia, Meme (of Coffee Tacvba), Plasticine Mosh, and Lu.
The idea for Tu Rock es Votar was inspired by Rock The Vote, the American non-profit that has had an important role in promoting voting among young people in the United States in previous US presidential elections.
TREV, intends to be a campaign that serves as a catalyst to encourage the new generation of Mexicans toward civic participation and it is also an initiative that wants to portray voting as an act of social responsibility, not just a political act. The main idea is that Mexican youths should be interested in the problems that face the nation, independent of whatever preferences or observations one has about individual politicians or political parties.
Building on the success of TREV, MTV Latin America Tu Rock es Votar, and the All Participating Foundation announced creation of the consortium “We Are 30 million” whose objective is to emphasize the importance of the young vote and at the same time to encourage to the Mexican youth to vote July 2.
MTV Latin America will produce a series of programs “We Are 30 million: Talks With Candidates” in conjunction with the others member of the consortium.
The participation of the youth in these presidential elections will be of great importance since according to figures of the Mexican election commission, more than 30 million youths between 18 and 34 years of age will be able to vote, that equals to a 45% of the electorate.
For more information on these dates and TREV: www.turockesvotar.org and www.loscandidatos.com.