Multi Grammy Award-Winning Producer/Composer Rudy Perez and Diga Entertainment launch revolutionary project with online community elHood.com

Music fans will vote to decide on creation of album content

Miami, FL-- The global community of elHood.com announced last night a groundbreaking collaboration with acclaimed multiple Grammy Award-winning music producer and composer Rudy Perez and DIGA Entertainment that will enable Perez to produce a series of musical projects directly with music fans. The first project will be an album for Mexican singer and actress Pilar Montenegro.


Through an online exchange on elHood.com, fans who log onto Pilar Montenegro’s web page http://www.elHood.com/PilarMontenegro will be able to listen to song demos submitted by established publishers for Montenegro’s new album, vote to pick their favorite demos, and send in their feedback on the songs. Montenegro will then choose a fan from those who have been most active on her page during the contest to join her for a visit in the recording and production studio during the album production. The entire process will be showcased via exclusive video feeds and ongoing reports on Montenegro’s official elHood webpage. Users will be able to vote for their favorite songs online as well as through mobile phones and phone card voice prompts. DIGA Entertainment, of which Perez is Chief Creative Officer, in partnership with Epana, a nationwide Hispanic-focused marketing and communication services provider, will feature the contest through a new marketing technology, reaching Mexican consumers through seven million phone cards and a potential 35 million voice prompts.


elHood is much more than a social networking destination. It is a platform dedicated to connecting artists with fans.


“This is a revolutionary collaboration between award-winning musical talent, state-of-the-art technology, and music fans around the world,” said Demian Bellumio, president and co-founder of Hoodiny Entertainment Group, the parent company of elHood.com. “elHood is much more than a social networking destination. It is a platform dedicated to connecting artists with fans. Together with a respected and prolific producer/composer such as Rudy Perez and a wonderful talent such as Pilar Montenegro, elHood looks forward to charting new territory in the music industry.”


Using elHood’s pioneering technology and DIGA’s new “Tú Música” phone cards, which have been developed with partner Epana and are sold at more than 40,000 retail stores, Perez and recording artists will have unprecedented access to Latin music fans.


“It’s important for the music industry to use the best technology available to continue reaching music fans,” said Perez. “Pilar and I have had very successful collaborations in the past, and this new partnership with elHood provides precisely the kind of interactive experience today’s music fans want.”


“I welcome the chance to be involved with a project that pushes the boundaries of the music industry,” said Montenegro. “Working with Rudy is always an amazing experience, and I’m excited about bringing my fans into that process,” she said.


“DIGA Entertainment is committed to setting the standard of the new model for marketing and promotion in the Latin music industry,” said Patxi Pastor, President and CEO of DIGA Entertainment.


elHood.com connects artists and fans worldwide through its unique digital user-experience featuring exclusive content from independent and major label artists. elHood.com. Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group (“Hoodiny”). Hoodiny assists some of the leading Spanish-Language media companies in the monetization of their content and adoption of leading-edge media delivery platforms. Hoodiny has offices in Miami Beach, Los Angeles, and Madrid.


To learn more or join the community, please visit http://www.Hoodiny.com and http://www.elHood.com.

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