CHICAGO, IL - General Motors invited a group of students from the Latino Youth High School to experience the Chicago Auto Show and hear from GM representatives as they unveiled the 2013 Acadia. The students were invited to a GM “Learn it Live” luncheon where they had the opportunity to apply their imaginations and learn about the GM areas of design, colors and materials.

Alma Guajardo-Crossley, Director of Diversity at General Motors welcomed the Latino Youth High School students to the Auto Show and shared some of her career experiences as a Hispanic woman at GM. “I am proud to be an example of the opportunities offered by GM to Latinos,” said Guajardo-Crossley.

The students also heard from Johanna Medina, Creative Designer, Color & Trim, GM. The Latina designer spoke about her work on the design of the 2013 Acadia and the Acadia Denali including color, strategies and materials implementation.
“As a member of GM Design team, I want to motivate and inspire young Latinos to consider the auto industry when choosing their careers,” said Medina. “Diversity is key to creativity and GM recognizes that.”

During the tour the students were introduced to the 2013 Acadia and Acadia Denali models. They took photographs and tweeted their thoughts inspired by the vehicle design. GM raffled several prizes including two tickets to United States Hispanic Leadership (USHLI) Conference, one of the country’s most important events focused on youth leadership development and which will take place Feb. 16-19 in Chicago.