The Department of Health and Human Services (HHS), Enroll America and other national groups are focused on reaching Spanish speakers with more than 600 local enrollment events scheduled in the next four weeks.
The movement to increase ObamaCare enrollment is also reaching out to Hispanics with advertisements and in cyberspace.
Enrolling Hispanics represents a test for the Obama administration in the exchanges' second year. Spanish speakers remain the most likely group to be uninsured in the United States despite targeted efforts to bring them into the marketplaces last year.
"Because this community's uninsured rate was so high to begin with, it is still true today that
Latinos are more likely to be uninsured than other Americans," said Enroll America President Anne Filipic. "We will be kicking our efforts into overdrive starting this week, as we expect that many people will once again wait until the final days to make their decisions."
The additional focus on Hispanics comes as the administration nears its enrollment target for this year. Nearly 6.8 million people have picked plans or re-enrolled in coverage at the web page since November 15, a figure that is starting to approach the goal of 9 million sign-ups.
The share of Hispanics picking plans appears to be slightly higher than last year. The administration cautioned that these figures are incomplete, because not everyone who enrolls gives their ethnicity. But it was clear that HHS secretary, Sylvia Burwell, is seeking stronger enrollment from the Hispanic community prior to February 15.
Health officials are taking advantage of their experience from last year to make smarter outreach decisions, she said, including increasing Spanish-language outreach and in-person assistance. HHS has also learned that a higher proportion of Hispanics access the enrollment website through mobile technology.
At the same time, Burwell would not name a specific enrollment target for Hispanics. For enrolled, re-enrolled or see the plans, visit: HealthCare.gov