As unemployment rates continue to decline, U.S. Hispanics are becoming an influential piece of the American economic pie, with $1.3 trillion in purchasing power. Unfortunately, due to language and cultural barriers, U.S. Hispanic households are more than five times more likely to be unbanked and almost two times more likely to be underbanked than non-Hispanics, according to a 2015 Latinum Network study.
The “Tu Dinero es Tu Futuro” campaign will promote financial literacy for the 54 million Hispanics in America, helping them achieve long-term financial success by focusing on major common hurdles, such as managing debt, home ownership, retirement planning and paying for college.
The campaign is launched in partnership with ASPIRA, Cuban American National Council (CNC) and Hispanic Federation. ASPIRA’s Youth Development Program will work to engage ASPIRA clubs in an awareness competition, via PSAs and social media, to increase financial literacy among youth utilizing “Tu Dinero es Tu Futuro” tools. CNC will host monthly comprehensive financial literacy workshops covering topics such as “How to manage debt,” “Planning your retirement,” “How to save and invest,” and more.
“Tu dinero es tu futuro” will engage the Hispanic community through a robust website, digital tools, social engagement, PSAs, weekly segments on Telemundo’s morning show, “Un Nuevo Dia,” and “Noticiero Telemundo,” grassroots marketing and more.
“The Latino population contributes greatly to the overall economic health of our nation,” said Rocky Egusquiza, Vice President, Community Affairs, NBCUniversal Telemundo Enterprises.
“Their financial success is the key to our future and we are proud to take advantage of our extensive reach and resources at Telemundo to provide our audience with the information and tools they need to reach their financial dreams” he added.
NBCUniversal Telemundo Enterprises encompasses the company’s Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal’s networks and platforms including Telemundo, a Spanish-language television network reaching 94percent of Hispanic TV households
To learn more about the initiative visit: www.yourmoneyisyourfuture.com.