"The Latino vote will decide the future President of this country and therefore we have a tremendous responsibility with our audience,” said Luis Carlos Vélez, Executive Vice President of Network News for Telemundo. “Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo, conceived with a simple, but critical objective in mind: to inform and empower Latinos nationwide. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view. We embrace this responsibility.”
#YODECIDO will bring an unprecedented 275 hours of political coverage, coupled by the deployment of a robust digital platform designed to reach younger voters. Emmy Award winner “Noticiero Telemundo” anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.
With 50,000 Hispanics turning 18 every month, #YODECIDO will have a strong focus on the younger audience 18 to 34 with emphasis on the deployment of interactive digital platforms at Telemundo.com and the Telemundo News digital properties across Facebook, Twitter, Instagram and Periscope. The network will launch a brand-new Telemundo News App, designed with the electoral cycle in mind and able to offer live-streams of daily news and push notifications of breaking news content 24 hours a day 7 days a week. The Noticias Telemundo App will be the first of its kind available for Apple Watch produced by a Hispanic Network. Also, Telemundo developed a WhatsApp channel to keep Hispanics informed throughout the electoral cycle. Users can subscribe by adding the number 786 473 2903 to their WhatsApp contact list and typing “yo decido”.
In addition to featuring reports from Telemundo, NBC News and MSNBC’s reporters, join efforts will include the continuation of two series of polls focused on the Hispanic population: the Telemundo/NBC News/Wall Street Journal Hispanic Poll and the Telemundo/MSNBC/Marist poll.
#YODECIDO will include the production of Public Service Announcements and voter registration drives taking place through the “Rinconcito Road Rally Truck and Pop Ups" which will tour the country and serve as a point of encounter with voters and a communal space for the audience to discuss electoral issues and get involved.
In Arkansas, residentes in Northwest Arkansas will be able to watch complete coverage on Telemundo 16-KAJTFayetteville-Ft. Smith and enjoy Spanish world-class television in high definition Over The Air 16.1HD, and Cox 156, 560HD. For additional information, call 1-844-300-HOLA.