ADH will be promoting text4baby at local health units statewide and through television, social media, radio and print. In addition, billboards providing information on safe sleep practices will also feature the text4baby logo. Since the text4baby campaign was launched in 2010 nearly 7,000 Arkansas participants have enrolled. The goal for the current campaign is to increase the number of text4baby participants to 10,000.
Recent research from ADH shows that a baby dies before its first birthday almost every day in Arkansas—a rate of infant mortality well above the national average. Through the text4baby service, ADH seeks to address this issue in partnership with Sisters United, a program working to reduce infant mortality in the state.
Women who text "BABY" (or “BEBE” for Spanish) to 511411 receive three free text messages a week, timed to their due date or their baby's birth date, through pregnancy and up until the baby’s first birthday. Text4baby messages will include information on immunizations, appointments, resources, and other health and safety information that leads to better health for moms and their babies.
“We’re excited about participating in the 2013 Text4baby State Enrollment Contest,” Michelle R. Smith, PhD, director of the Office of Minority Health & Health Disparities at ADH, said. “This partnership will help Sisters United provide critical free health and safety information to the women who need it the most.”
The top states that enroll the highest percentage of pregnant women and mothers in text4baby between now and Oct. 21, 2013 will be announced and recognized during the American Public
Health Association Annual Meeting in Boston, Mass. in early November.
National organizations are supporting the 2013 State Enrollment Contest. These organizations will be promoting the contest to their extensive memberships.
For more information visit www.text4baby.org or www.healthyarkansas.gov.