Coca-Cola Attempts To Rival Coffee Industry With New Caffeinated Beverage

Coca-Cola has released a new beverage with levels of caffeine that rivals the coffee industry. Coke shares have increased since its caffeinated beverage was released in Australia last year, and hopes that the drink will make its way to the United States are on the horizon.

Last year, Coca-Cola released the new drink, Coke Plus Coffee, in Australia with more caffeine than a bottle of coke, but less caffeine than a cup of coffee. According to CEO James Quincey, the drink’s initial sales show promise for the drink’s expansion. In fact, Coke’s shares rose by 2% on July 25.

So far, the beverage has been sold in Australia, Vietnam, Cambodia, and Thailand. It hasn’t yet made its way to the U.S. or UK due to public concern regarding the effects of sugary drinks.

To combat the hesitance to purchase coke products in these nations, Coke has altered ingredients in old drinks and has even rebranded its current sugarless drinks for consumers. By changing the name of their Coke Zero product to Coke Zero Sugar, sales have increased by 1% thanks to the more apparent labeling.

But as sales go well for Coke, we might be getting the caffeinated beverage sooner than we think.

This could mean that worn-down college students and party-goers might have another boost of energy coming their way. Nearly 80% of guests at a formal event will accept coffee or tea if it is offered to them. For college students, the late nights spent studying usually result in coffee addiction to keep up with the heavy workload.

It’s worth noting the pros and cons of drinking coffee.

It’s known that coffee gives you a much-needed boost of energy, but some studies say drinking coffee regularly can help you live 12% longer than someone who doesn’t drink coffee. Drinking black coffee is also one of the best ways to deliver antioxidants to the human body. Like other good things in life, however, this needs to be done in moderation.

Unfortunately, there are detrimental effects associated with drinking too much coffee. Along with increasing the risk of hypertension, many sugary coffee beverages contain hidden calories that can damage your body. The largest coffee option paired with a bagel from Starbucks can contain up to 500 calories.

Sugary caffeinated beverages, especially coffee, have also had detrimental effects on teeth, primarily through discoloration. The acidic properties in coffee can discolor and yellow teeth if active dental care isn’t performed regularly. In fact, 64% of people who are unhappy with their teeth say it’s because their teeth are discolored.

It’s still unknown whether or not Coca-Cola will be bringing their caffeinated beverage to the United States but reports claim that Coke has still been experimenting with Coke Plus Coffee to make it appeal to a larger audience. With coffee serving as its inspiration, CEO Quincey has said Coke has been attempting to increase the aroma of the beverage when it’s opened.

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