RIVERFEST 2010: Live entertainment and the “Sunny Safety Plan”

LITTLE ROCK, AR — Riverfest 2010, May 28-30 will be celebrating its 33rd anniversary on the banks of the Arkansas River in Little Rock and North Little Rock.

Riverfest is Arkansas’ largest and most popular music, arts and food festival.

New attractions for Riverfest 2010 include Riverfest Rock-N-Stroll 5K Fun Run/Walk, hot air balloon races and “balloon glows” and Accelerate Your Life Experience (AYLE) Navy flight and the World Famous Frisbee Dogs. The KidsZone in the middle of the park and the Teen Area at the Clinton Presidential Park both will offer unstoppable entertainment.

Nationally known headline acts include Earth, Wind & Fire, Bell Biv Devoe, Uncle Kracker, Gary Allan, The Black Crowes, Lucero, Ludacris, Blake Shelton, Little River Band, Jimmy Wayne, Steve Miller Band, Truth & Salvage Co, The Robert Cray Band, Cedric Burnside & Lightnin’Malcom, Cross Canadian Ragweed and many more.

The grand finale will be again the Osborne Family fireworks on Sunday, May 30 at 9:00 pm.

“With the growth of Riverfest, the festival coordinators, along with ¡Hola! Arkansas and Today’s THV, want to help provide this year again a plan for kids and their families who become separated,” said DeAnna Korte, executive director of Riverfest. The scariest thing for children is to become separated from their family during a huge crowded event, and the worst feeling is not knowing where to go to be reunited with loved ones.

“Families will be encouraged to visit any of the four Eric Rob & Isaac information booths and discuss “Sunny’s Safety Plan” before enjoying the day’s activities,” Korte said.

Families will be introduced to the booth volunteers and “Sunny”. “Sunny” will be posted on a big sign at each booth and the volunteers will give children a “Look For Sunny” sticker to wear. This will help the children remember what they’re looking for. If a child becomes lost, they will look for the “Sunny” symbol and know that it is a safe place to go. Once a child arrives at the booth, he or she will not be allowed to leave until a family member claims them. Each information booth has the ability to communicate with each other, so family members can go to any of the booths to inquire about a missing child.

Today’s THV and ¡Hola! Arkansas had been supporting the success of Riverfest by helping to provide “Sunny’s Safety Plan” for the whole family as a community service for the last 6 years.

The International Village and SUNNY Safety Plan are again part of Riverfest this year.. “Take a tour of the world without ever leaving Riverfest,” said DeAnna Korte.

The international Village will be open on Saturday and Sunday only, visit the Mexico booth and pick an issue of Hola! Arkansas.

Three-day passes sold at the gate and through the Riverfest website will be $30. Ticket prices cover admission to all activities and concerts throughout the three-day event. Tickets for only one day is only $5 for children 7-10. Children under 6 get in free.

For additional information visit, www.RiverFestArkansas.com.

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