SPRINGDALE, AR – During the past weekend Hispanic radio listeners in northern Arkansas raised a record-setting $156,087 in pledges and donations to benefit Arkansas Children’s Hospital. Radio listeners at station KSEC 95.7 FM responded to the three day Spanish language radiothon that took place on-air and at the station’s studio in Springdale.
This is the third year that KSEC-FM, also known as “La Zeta” in the Hispanic community, partners with Children’s Miracle Network Hospitals and Arkansas Children’s Hospital to raise funds for the hospital. Station owners Eddie Vega and his wife Letty Vega are very pleased with the community’s response to the on-air effort to raise funds for children served at Arkansas Children’s Hospital. “All of this is possible by the excellent and great work of our entire team at the station including our on-air talent like El Travieso, La Maga, El Sherife, La Flor de Durango, La Gris, Robert El Guero, El Monagillo and El Tabo” said Vega.
“We also are extremely grateful to the great work done by La Maga, who also heads up our promotions department, she set a record by recruiting 90 volunteers from our listeners to staff donation drop off centers at various locations in metro Little Rock, Springdale and other communities in northeastern Arkansas” added Letty Vega. The volunteers collected more than $22,000 in cash donations at the various locations including at the radio station’s parking lot.
The three-day radiothon began at 6 a.m. on Friday and Saturday broadcasting for 12 hours daily and from 10 a.m. on Sunday until 6 p.m.
Hugo Garza, Director Hispanic Programs at Children’s Miracle Network Hospitals stated “the Hispanic community of northeastern Arkansas is generous and supportive of Arkansas Children’s Hospital because they appreciate the hospital’s life-saving role in helping children who are in need of medical care and radio KSEC 95.7 has demonstrated once again that they are good citizens and generous in their support for the children’s hospital”. “The funds raised during the radiothon will help Arkansas Children’s Hospital continue to provide the best medical care to the community regardless or where the family comes from or their economic status” added Garza.
Speaking on behalf of the hospital foundation, Jennifer Selig, Director of Development added “the generosity of KSEC and its listeners is amazing and unrivaled in the Northwest Arkansas area. We are so grateful for their continued partnership and support. What a wonderful, noble thing they have done for the community, and our state. Until no child needs us, we will continue to rely on support from friends like KSEC and the Hispanic community.”
“The Arkansas Children’s Hospital Hispanic radiothon continues to grow each year” according to Eddie Vega, “in our first year (2010) we raised $82,000 and last year (2011) we were able to raise $90,000 for the hospital.” “We have also seen a dramatic increase in volunteers and the public’s response to our ‘mini-fiesta” in our parking lot during the radiothon, we are extremely grateful to our listening public,” added Vega.
Arkansas Children’s Hospital is the only pediatric medical center in Arkansas and one of the largest in the United States serving children from birth to age 21. Over the past century, ACH has grown to span 29 city blocks and house 316 beds, a staff of approximately 500 physicians, 80 residents in pediatrics and pediatric specialties and more than 4,000 employees. For more information, visit www.archildrens.org
Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. For more information visit: www.cmnhospitals.org